Creative Strategy Specialist
for Influencer Marketing
As a Creative Strategist, you’re responsible for bringing CROWD.’s tenacity within the evolution of influencer marketing and the commitment for commercial impact to local, European and global clients with the best-in-class strategic and creative thinking. The ideal candidate should have strong writing and communication skills, a good understanding of the advertising and content-marketing landscapes, and the ability to translate market trends into creative content programs.
As a key member of the CROWD. division, the Creative Strategy Specialist will be creating strategic concepts based on the business goals for our clients and future clients. CROWD. is a division of Crowd Mobile, an ASX-listed mobile entertainment company that has worked with over 10,000 influencers over the last few years and currently executes 250+ campaigns per month across 30 different languages. The agency division is a globally operating Influencer Marketing agency utilizing internal data-driven insights and expert industry knowledge to deliver digital strategies through social storytelling and experiential concepts for brands to reach their performance objectives and awareness successfully.
Job Duties & Responsibilities
Utilize creative and strategic thinking to develop visually-driven pitch decks.
Apply strong knowledge of social media and content marketing to support how our proposals will dovetail with, and enhance clients’ business goals
Interrogate and reinterpret briefs. Understand the core of the tasks at hand and gather an understanding of the wider commercial, brand and consumer context.
Lead research on briefs to ensure the researched stories are on-strategy and are up to the standards expected from the clients.
Have a deep understanding of consumer behavior and identify emerging consumer trends
Collaborate with all relevant teams (including Sales, Operations, Marketing, Creative, Research, etc.) to support pitches to clients
Join sales calls when needed to conceptualize and articulate solutions
The ability to connect with people in meaningful ways.
Insatiably curious, and a cultural sponge.
Big output, small ego. We’re looking for a creative strategist who is happy to roll their sleeves up and get stuck in the details of a project. Taking great pride in the result is important, but just as important is remaining humble and supportive of the team, even under pressure.
Creative, Strategic Thinker, Content & Creative Market Knowledge, Curious, Trendwatcher, Storyteller, Problem Solver.
3+ years of experience in a media/creative environment (focus on developing creative brand, campaign and content strategy ).
Excellent sales-oriented copywriting as well as PowerPoint or Keynote or Google slide skills are a must
An understanding of the current content marketing landscape and how it intersects with trends in social, digital, mobile, tablet and commerce.
A proven aptitude to translate long-term business objectives of clients
Be a thought leader on how influencer marketing is fundamentally changing consumer behavior and brand marketing.
A portfolio of strategically creative work
Passionate: For understanding people and new behaviors across industries and platforms.
Storyteller: Ability to bring an idea to life in a way that makes a great idea impossible to not buy.