The record label Tokabeatz was looking for a successful way to reach more followers and receive more plays on their Spotify playlists for their artists to grow. The campaign had 3 goals: label branding, monetizable Spotify plays for label artists, and long-term engagement due to the following of the labels playlists.
CROWD. cast 13 influencers to promote Tokabeatz and their playlists on Spotify through Instagram Stories during various important music moments in their lives, including working out at the gym and getting ready to go out with their friends. Through such authentic ways of sharing the playlists, over 1500 people were reached. In addition, a brand new audience listened to Tokabeatz tunes.