The Task

Utilise the launch moment of the Nescafe Azera Espresso in order to build overall brand awareness in Amsterdam.

The Solution

By casting 6 Dutch influencers across multiple verticals, CROWD. broadened the reach for Nescafe in Amsterdam. Each influencer shared their personal experience of a moment of zen with Nescafe Azera Espresso, all via Instagram.

The results

20k

total engagement