Lingokids was looking for a successful way to use Influencer Marketing to break into the Brazilian market with their language app.
CROWD. cast Thais Fersoza, a well-known Brazilian influencer and actor, to promote the campaign with the use of Instagram Stories. Her candid videos presented her own genuine experience and personal story of how she used the app with her children. Thais’ authentic and relatable tone resonated with her followers and inspired them to click through.