How To Be A Fit And Fluffy Petfluencer
= Pets + Influencers
We all love our pets and most of us are wired to think, “Awww,” when we come across a little fluffy face, but how is it that some animals have moxie and a load of social media followers while others just have owners cleaning up after them?
Whether your best buddy is fluffy, fat, fine feathered or has scales, there are a few things to keep in mind when cat-apulting (it had to be done) your pet to fame.
Content is the number one product of influencers and the furry ones are no exception. Content can take the form of photos, articles or blog posts, videos… think valuable, entertaining and sharable.
This is where blog-types and the photographically inclined have an advantage, because petfluencing is storytelling. Don’t wait for brands to come to you before sharing your pet’s story with the world. Begin by following best practices of successful influencers as soon as you open your dog’s, canary’s or capybara’s account. That includes finding your voice (like Dolly Pawton, the LGBT activist), being consistent (like Mr. Pokee the Hedgehog’s nature-themed posts) and providing quality content (like Loki the Wolfdog who looks like he just stepped off the pages of GQ for fuzz). Polish your posts with third-party apps like Adobe or Unsplash.
Hashtags are also crucial, but don’t make a mess — find five to nine hashtags to use per post. Top trending tags like #adoptdontshop are always a good idea, but you might feel like you’re trying to swim upstream and getting lost in the mix. If you also use a few, well-selected hashtags that aren’t trending as heavily, your kitten contender has a better shot at making the top of the list, which means getting noticed. And (because of course you’re doing consistent weekly posts!), try on tags like #TongueOutTuesday, #Caturday or #Mondaze.
If you want to run with the big dogs, don’t forget to tag other petfluencers with larger followings or brands like The Dodo, Barkboxx or PetSmart. You never know who might share!
Just like the princesses in Disney parks, Manny the Frenchie gets paid to smile (or whatever dogs do) and schmooze during events like meet-and-greets, but you don’t even need a pet to become a petpreneur! Elias Weiss Friedman, the human behind @thedogist account, gets down with OPP and tells visual stories about other people’s pets.
“You have got to have an audience first and then monetize it,” The New York Times bestseller said. “I am a photographer, but I am an Instagram influencer. If it weren’t for Instagram, you wouldn’t have any idea I exist.”
Petfluencers can get paid for: