How Home Decor Influencers Do Thanksgiving
While Halloween's pumpkins & witch costumes are packed away till next year, for Americans and Canadians everywhere, Thanksgiving is the true start to the holiday season!
ACCOUNTS WORTH CHECKING OUT…
…Besides the usual suspects: Martha Stewart, Rachel Ray, Gwyneth Paltrow, Clinton Kelly and Jessica Alba? Follow the yellow-brick road of hashtags.
ourvintagenest
Lifestyle and DIY blogger Alicia takes her love of all things vintage and has turned that into partnerships with La-Z-Boy, Home Depot, LoveSac and Home Goods. Her followers number more than 281,000, according to InfluencerDB, and her account experienced a big bump the day before Halloween. With the right posts, Thanksgiving is likely to keep Alicia’s followers list growing.
And talk about marketing her own brand, Alicia has a “shop my Instagram” site, too.
Tip:
THEMED POSTS
This season adds to the possibilities of social media influencer campaigns. Content can be repurposed. A simple “Thank You” to your audience count as a post! Engage followers by asking what has them giving thanks, is a clever pair to a photo including a product.
And each audience can still get that tailored touch whether it’s a macro- or micro-influencer campaign. Target Millennials with “Friendsgiving,” a time to break bread (and wishbones) with the family you choose (no offense, drunk uncles!). Animal lovers eat up adorable images, as well as, pet safety tips for the holiday filled with no-no foods for Fido.
jodie.thedesigntwins
Although ranks a tad behind ourvintagehome, Jodie & Julie: Twin Sisters is showing a steady increase in followers, according to Influencer DB. A quick décor post with a relatable story about hectic holiday travel makes the seemingly out-of-reach look somehow possible, because personal stories make products super “just like us.”.
Is your dog the cleanest eater at the kids' table? Pics or it didn't happen. Share yours using #TogetherMess. pic.twitter.com/npaM4G1fw2
— Family Gatherings (@FamGatherings) November 16, 2016
Tip:
And ‘tis the season of giving.
Show your audience your softer side with a social media campaign aimed at collecting donations of food, money or clothes.
graceddesigns
Malia of Graced designs is a #stayathomeworkingmom with 27,400 followers and all the hashtags (#falltablescape). It’s barely November and she’s already working the sharable, feel-good posts.
Tip:
PLATFORMS
Instagram is the perfect platform for lifestyle influencers to show off images of Thanksgiving décor while YouTube is perfect for showing off DIY videos. Pinterest picks up, as new ways to decorate with something more than turkeys, drives pin collectors. And blogging… well, blogging is the golden child of the holiday season, with product preferences, recipes, craft ideas, relatable family stories… the content is only limited by your imagination!
mistyannj
We stumbled on this account when searching for holiday hashtags and it reminded us that even accounts with less than 1,000 followers can have an impact. A micro-influencer of this size with an apparent IG game plan is way more affordable and poised to grow. Keep your eyes on potential up-and-comers.
Tip:
HASHTAG IT OUT
When you tag a post, be sure to hit the big hashtags. Specifics like #falldecor, #tablesetting and #friendsgiving are a must to drive niche traffic, but other popular hashtags that will attract a larger audience include #thanksgiving, #family, #blessed, #thankful, #giving, #turkeyday and #celebrate.