5 Brands Loving on Influencer Marketing This Valentine's Day
Valentine’s Day still may be weeks away, but some savvy brands have already started their influencer campaigns. From branded hashtags to collabs with top content creators, these companies know the importance of capitalizing on love’s biggest day. Find below 5 examples covering typical V Day gifts from themed clothing to heirloom-worthy jewelry.
Pink Lily Boutique
Popular online boutique Pink Lily is no stranger to influencer marketing. In fact, the brand can attribute a large portion of their 460k Instagram followers to their influencer efforts. Known for girly, laid back offerings, Pink Lily has partnered with popular bloggers and Instagrammers this season, showing up in candy hued, on-theme posts lauding their Valentine’s line.
While Lush is a perennial favorite and OG influencer collaborator, the bath and beauty brand is making a splash for their cheeky V Day line this year. Coming out with bath bombs in the shape of some choice emojis along with other winky offerings, the slightly risqué collection is paying off. The line’s announcement alone saw articles and reposts generated long before their Insta and Youtube collaborators even shared their contributions.
Pandora arguably didn’t even need influencer help at a whopping 5.7 million followers on Instagram, but the ubiquitous brand is seeing great success nonetheless with their Valentine’s influencer content. An excellent example of sticking to tried and true influencer formulas, the company utilized branded hashtags #LOVED and #PANDORAValentines. With content on the official page itself, along with posts from popular creators like Karolína Mališová, Pandora is sure to see big returns on their 2019 efforts.
Having become the go-to flower delivery service in the USA since its inception in 1981, 1-800-Flowers sports 18.1K followers on Instagram. The company, which offers bouquets ranging in price and style as well as stuffed animals and other trinkets, is revisiting the branded hashtag that saw so much success last Valentine’s. #WOWthatslove got a lot of love on Instagram and Facebook last year, and this year the company decided to stick with what works, ensuring the hashtag will only grow with time.
Finally, we’d be remised if we didn’t give a shout out to Galentine’s Day. Popularly celebrated on the day before Valentine’s to celebrate the girlfriends in your life, many brands have jumped on the opportunity as a way to market products centered on self-care and friendship. This year, Dune Jewelry, known to their 33.2K followers for creating pieces that store small keepsakes such as sand from a favorite beach, is banking on the trend. Collaborating with popular micro influencers to showcase the special moments their jewelry can encapsulate (literally), the company is sure to feel love.