Top Ten: Fashion And Beauty Influencers to Partner With
Tapping into the world of influencer marketing means pairing your brand with the right people.
We compiled a list of fashion and beauty influencers whose branding savvy and quality content makes them ideal for ambassadorship.
Native Mancunian Megan Ellaby has worked with popular fast-fashion brands like ASOS, H&M, and TopShop, and has won awards for her style blog, including the Cosmopolitan Best Fashion Influencer and the InStyle Project 13 Best Fashion Blogger award.
She began her blog as a private diary while at university for communication and promotion, making her a valuable creator for both content and strategy.
Robert and Christina
The husband and wife behind New Darlings, Robert and Christina were raised just a few miles apart, met as teenagers, and were married in 2013.
What started as a way for the couple to document their move from New York to Arizona has exploded into a veritable high-fashion diary, with a dedicated cult following, featuring pretty images and plenty of personal insights on all things design—from home décor to couture. Newdarlings features a shoppable Instagram with numerous brand partnerships.
A Paris native turned Londoner, Fredériqué Harrel is one of UK’s top bloggers with 130k followers on Instagram and a successful fashion blog.
Harrel hosts various talks, public and corporate workshops around style and confidence for the empowerment of women. She has worked with brands like No7 UK, Ted Baker, and TJ Maxx.
A fashion, beauty, travel and lifestyle blogger, as well as a model, Alexandra Lapp is crazy for style.
Lapp has been featured in Vogue, Elle, Cosmopolitan, InStyle, and more. Her 134K followers on Instagram know her for her catchy blend of cool classic pieces mixed with the latest trends, and her website features a number of brand mentions from luxury brand Gucci to the more approachable brand, Levis.
Bell started her blog whilst at university studying English Literature as an outlet to get away from academia and write about less formal, more colorful subjects.
Now a popular fashion and travel blogger, the Scotland native has 74.5K followers on Instagram and has worked with the likes of TopShop, Pandora, and SpecSavers.
Canadian Youtuber and beauty blogger Sonjdra Deluxe is all about tomboy glam. he posts beauty, fashion, and lifestyle content to her channel.
Sonjdra’s tutorials feature a number of Rihanna-inspired looks, as well as holiday and Halloween makeup how-tos. She has 1M followers on Instagram and 800K subscribers on Youtube.
Youtube and Instagram sensation Bella Fiori is a cruelty-free makeup artist with more than 1.5 million subscribers on her Bella Fiori YouTube channel and more than 550,000 followers on Instagram.
She is a brand ambassador for fashion line Sisters, and posts beauty videos, one-brand makeup tutorials, vlogs, and unsolved mysteries every Monday.
American beauty blogger Huda Kattan has been described as "a Kim Kardashian West of the beauty influencer economy."
Now based out of Dubai, Kattan was ranked #1 on the "2017 Influencer Instagram Rich List." She is rumored to earn $18,000 for each post of sponsored content, but is highly selective about the brands she works with, so as to not sacrifice her credibility to the fans who trust her. Kattan launched her own makeup line back in 2013—which includes metallic lipsticks, highlighters, and more.
Oregonian Haley Wight is another cruelty-free makeup artist and was one of the finalists in the NYX face Awards 2016.
Now a Youtube beauty guru, Wight has over 1M followers on Instagram and 400K Youtube subscribers. Reviewing makeup, hair care, and skin care products, Wight's fans love her transformative style.
Nikkie de Jager
Dutch beauty influencer and makeup artist Nikkie de Jager gained online popularity in 2015 after her YouTube video, "The Power of Makeup," went viral and inspired countless videos of women showing their faces with and without makeup.
Winner of the Shorty Award for Best Youtube Guru, De Jager has collaborated with beauty brands Too Faced, Ofra, and Maybelline. Forbes magazine named de Jager one of the top ten beauty "influencers" in 2017, and her Instagram has nearly 10M followers.
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